Built by studio people, for studio people
We started Parlor because we were tired of tools that didn't understand our industry. So we built one that does.
Our story
Parlor started in 2024 inside a tattoo studio in Melbourne. The owner was drowning in DMs, juggling spreadsheets for bookings, chasing deposits via bank transfer, and losing leads because messages got buried in Instagram.
Every "CRM" on the market was built for real estate agents or car dealerships. None of them understood the workflow of a tattoo studio — the consultation process, the consent forms, the deposit dance, the way artists need their own pipeline.
Today, Parlor is in early access — open to founding members across Australia and New Zealand. Tattoo parlours, beauty salons, piercing studios, and barber shops. We're still small, still independent, and still obsessed with building the best studio management tool in the world.
We don't take venture capital. We don't have a sales team. Studios find us because other studios tell them about us. That's the way we like it.
What we believe
Studio-first, always
Every feature we build starts with a real problem a studio owner told us about. We don't build for investors or analysts — we build for the people using it every day.
Simple beats clever
If your apprentice can't figure it out in 5 minutes, we've failed. We obsess over simplicity so your team actually uses the tool instead of working around it.
Bootstrapped and proud
We're funded by our customers, not VCs. That means we answer to studio owners, not shareholders. We grow at the pace our customers need, not at the pace investors demand.
Behind Parlor
A small, independent team building something we believe in.
Dusty B.
Our journey
The idea
Frustrated by spreadsheets and missed DMs, Dusty starts sketching out what a proper studio management tool should look like.
First prototype
A basic lead pipeline and booking system. Tested in one studio with 3 artists. Early signs of improved conversion rates.
Private beta
Invited a handful of studios to test with real workflows. Rapid iteration based on daily feedback from the people actually using it.
Feature buildout
Unified inbox, consent forms, workflow automations, AI assistant, voice-to-text, and full reporting suite all ship.
Early access opens
Opening to founding members across Australia and New Zealand. Multi-location support, advanced analytics, and API access in development.
Come build with us
Whether you're a studio looking for better tools or someone who wants to help build them — we'd love to hear from you.
Get in touch →