You run the studio. Parlor runs everything else.
Powerful modules designed to replace disconnected tools. Built specifically for tattoo and beauty studios by people who live and breathe the industry.
Never lose a lead again
Every enquiry — whether it comes from Instagram DMs, Facebook Messenger, your website forms, email, SMS, or a walk-in — lands in one visual pipeline. Parlor can auto-create leads from incoming messages and routes them to the right artist. Drag leads between custom stages, let automations handle the follow-ups, and watch your conversion rate climb.
- Fully customisable pipeline stages (drag-and-drop kanban)
- Auto-import from Instagram DMs, Facebook, email, SMS & web forms
- Smart duplicate detection with side-by-side merge
- Returning client detection — threads new messages to existing profiles
- Lead source tracking (Instagram, website, referral, walk-in, etc.)
- Assign to artists, tag leads, track lost reasons
- Conversion funnel reporting with win/loss analytics
- Infinite scroll — handles thousands of leads without slowing down
Bookings on autopilot
Your own branded booking page where clients pick a service, choose their artist, select a time, and pay a deposit — before you lift a finger. Parlor handles confirmations, reminders, no-show protection, and even pending cancellations automatically.
- Branded public booking page with your studio's look and feel
- Stripe deposit collection (flat or tiered by booking value)
- Multi-service bookings with service groups
- Busy periods (one-off + recurring: daily, weekly, fortnightly, monthly)
- Automated deposit reminders (standard, urgent, and custom schedules)
- Pending cancellation — auto-cancels if deposit not paid within 24h
- Walk-in, phone, email, SMS, and Instagram booking sources
- GetTimely sync — bi-directional calendar import for easy migration
Book an appointment
Every message, one inbox
Stop switching between Instagram, email, and your phone. Parlor pulls every client conversation — Instagram DMs, Facebook Messenger, email (Google Workspace or Microsoft 365), and SMS — into a single thread per client. Reply from multiple channels without leaving the app.
- Instagram DMs and Facebook Messenger synced via Meta API
- Email via Nylas (Google Workspace, Microsoft 365, IMAP)
- Two-way SMS with smart auto-replies ("Y" to confirm, "STOP" to unsubscribe)
- Internal notes and @mentions your team can see, clients can't
- Message templates with {{placeholders}} for personalisation
- File attachments, reference photos, and email open tracking
- Mark answered / unread filtering with client read receipts
- Smart deduplication — messages never double up across channels
- Voice-to-text — tap the mic to dictate messages with live transcription
Paperless, professional, compliant
Build any form your studio needs — consent forms, intake questionnaires, quote request forms, aftercare instructions — all with a drag-and-drop builder. Consent forms auto-send when a booking is created for a linked service. Clients sign on their phone before they arrive.
- Drag-and-drop form builder (text, email, phone, dropdowns, checkboxes, file uploads)
- Consent form builder with e-signature capture
- Auto-send consent forms when a booking is created for linked services
- Public quote request forms with shareable URLs
- All signed forms stored on client profile with timestamps
- Custom confirmation pages (thank you message, next steps)
- Designed with data protection in mind
Your team, organised
Each artist gets their own profile, avatar, schedule, services list, and lead assignments. Roles control what everyone can see — from owner-level oversight to artist-only views. Notification preferences let each team member choose what they get pinged about.
- Individual artist profiles with avatar, bio, and custom display order
- Roles: owner, manager, artist, admin — each with tailored access
- Roster management with drag-and-drop reordering
- Per-artist services and pricing (different rates per artist)
- Configurable notifications (new leads, quotes, bookings)
- Internal team chat with @mentions across notes and messages
- Archive and restore staff — no data lost when someone leaves
See what's working
Revenue, conversion rates, enquiry trends, busiest periods, artist performance, and additional income — all in one customisable dashboard. Server-side aggregation means reports load fast even with thousands of records.
- Customisable dashboard with drag-and-drop widgets
- Enquiry trendline chart (day / week / month toggle)
- Revenue tracking by period, artist, and service
- Lead conversion funnel with source attribution
- Additional income tracking (tips, retail, events, product sales)
- Booking and payment status reports
- First-response time analytics (how fast you reply to leads)
- Insights tab with custom calculations
- KPI target tracking with progress bars and trend indicators
Set it once, let Parlor do the rest
Build visual automations that fire when things happen — a form is submitted, a booking is created, a deposit goes unpaid, or a lead changes stage. Chain together emails, SMS messages, Instagram DMs, tags, stage moves, notes, and delays into workflows that run while you sleep. Or describe what you want in plain English to get a starting point.
- Visual drag-and-drop workflow builder
- AI workflow generator — describe what you want, get a complete workflow
- Triggers: form submitted, booking created, deposit unpaid, tag added, stage changed
- Conditional logic — branch workflows based on form field answers
- Actions: send email, SMS, Instagram DM, Facebook message
- Actions: add tag, move pipeline stage, create internal note
- Configurable delays (hours or days between steps)
- Step-by-step execution logs — see exactly what ran and when
- Appointment reminder automations (configurable hours before)
Quote fast, book faster
Generate quotes from incoming requests, track their status from draft to accepted, and convert them straight into bookings with a deposit link. Design briefs, pricing breakdowns, and follow-up templates are all built in.
- Quote lifecycle: draft → sent → accepted → booked
- Pricing breakdown per service with deposit calculation
- Quote request intake forms (public URL)
- Email and SMS templates with {{placeholders}}
- Design brief generation
- Track when staff last viewed each quote
Never lose a "maybe later"
When your books are full, clients can join your waitlist with their preferred dates, services, and contact details. When a slot opens up, send them a time-limited offer to book — via email or SMS — with one click.
- Public waitlist signup page
- Client preferences: services, date range, notes
- One-click offer tokens with expiry
- Offer delivery via email or SMS
- Status tracking: waiting → contacted → booked
Know every client like a regular
Parlor builds a rich profile for every client — automatically merging contacts across Instagram, email, SMS, and phone. See their full history: bookings, messages, signed consent forms, quotes, payments, and custom fields, all in one place.
- Unified profile across all channels (email, phone, Instagram, Facebook)
- Full booking history, message timeline, and signed forms
- Custom fields (text, number, date, dropdown, multi-select, URLs)
- Client credits and prepaid balance tracking
- WhatsApp opt-in tracking
- Bulk client import from CSV
- Auto-merge duplicates with side-by-side comparison
From check-in to five-star review
Track walk-ins and appointment check-ins with the arrivals board. After their session, Parlor can automatically request feedback — collecting ratings and reviews that help you improve and build social proof.
- Real-time arrivals dashboard for front desk
- Check-in, checkout, and no-show status tracking
- Post-session feedback request (email or SMS)
- Star ratings and written reviews
- Photo upload with feedback (clients share their healed work)
- Staff activity audit logs
Connects to everything your studio already uses
Parlor isn't a walled garden. It plugs into the tools you already rely on — pulling data in and pushing actions out — so you never have to copy-paste between systems again.
Plus: JotForm import, iCal feeds, webhook API for custom integrations, and more planned. Built with extensibility in mind.
Meet Tracey — your studio's AI sidekick
Got a question about your data, need a quick tutorial, or forgot how something works? Ask Tracey. She lives inside Parlor and understands your pipeline, bookings, revenue, and every feature — giving you instant answers without leaving the page you're on.
- Natural language questions about your studio data ("How many bookings this month?")
- Page-aware context — knows which page you're on and adapts answers
- Interactive guided walkthroughs for every feature
- KPI insights — ask about revenue, conversion rates, artist performance
- Voice input — tap the mic and talk instead of typing
- Always available via the floating help button on every page
Your studio's day at a glance
A visual calendar that shows every artist's schedule side by side. Create bookings by clicking a time slot, drag to reschedule, and see deposits, check-ins, and consent form status — all without leaving the calendar view.
- Day, week, and month views with artist columns
- Click-to-book — create appointments directly on the calendar
- Colour-coded by artist with service details visible
- Inline check-in, checkout, and payment status badges
- Filter by artist, service type, or booking status
- Quick actions: send message, resend consent form, process payment
- GetTimely sync — imported bookings appear alongside native ones
Get paid, your way
Process payments at the end of a session — card, cash, or EFTPOS — and record tips, gift vouchers, and product sales in one transaction. Parlor tracks every dollar from deposit to final checkout so you always know where you stand.
- Point-of-sale checkout — process payments at end of session
- Multiple payment methods: card, cash, EFTPOS, Stripe
- Tip recording with per-artist attribution
- Retail product sales alongside services
- Gift voucher creation, redemption, and balance tracking
- Deposit history and remaining balance calculation
- Payment history with export and filtering
Reach your clients in bulk
Send targeted SMS or email campaigns to your client base — promote flash days, announce availability, share aftercare tips, or re-engage cold leads. Filter your audience, compose your message, preview, and send — all from within Parlor.
- SMS and email campaigns from one screen
- Audience filtering by tags, booking history, and lead source
- Real-time audience count as you build your filter
- Schedule campaigns for future delivery
- Delivery status tracking (sent, delivered, failed)
- Campaign history with performance metrics
Know what you have, order before you run out
Track every needle, ink bottle, glove box, and retail product in your studio. Set reorder points, log stock movements, link consumables to services for automatic deductions, and sell retail items through the POS — all in one system.
- Full inventory management with categories (needles, ink, hygiene, aftercare, retail)
- Reorder point alerts — never run out of essentials
- Stock movement history (received, used, adjusted, sold)
- Service consumables — auto-deduct stock when a service is performed
- Sellable items with cost and sell price for POS integration
- Supplier tracking and SKU management
Reward your regulars, build recurring revenue
Create a loyalty points program that rewards clients for every dollar spent. Layer on membership plans with monthly billing, exclusive benefits, and bonus points. Turn one-time clients into lifelong regulars with built-in incentives.
- Points-per-dollar loyalty system (configurable earn rate)
- Points redemption for discounts on future bookings
- Membership plans with recurring billing
- Plan benefits: discounts, priority booking, bonus points, free aftercare
- Member overview dashboard with active subscriptions
- Enable/disable the program with one toggle
Set goals, track progress, hit targets
Define the numbers that matter to your studio — monthly revenue, booking count, conversion rate, average quote value — and watch your progress in real-time. KPI widgets on your dashboard show at a glance whether you're ahead or behind.
- Set monthly targets for revenue, bookings, leads, and more
- Real-time progress bars on your reports dashboard
- Trend indicators — are you on track or falling behind?
- Ask Tracey about your KPIs in natural language
- Configurable per studio in Settings
You focus on clients. Parlor handles the rest.
Private beta opening soon for tattoo, beauty, piercing and wellness studios.
Join Early Access →